About the Brand

WOLFpak is a functional athletic backpack brand dreamt up by body-building enthusiast and family man out of Southern California.


Our athletic backpacks carry more than your belongings, they carry a story. Your story, that all humans struggle in their own way, but through mental toughness, grit, and perseverance we can overcome these battles.

This family ran business was built off the WOLFpak mentality. That our members aren't alone, we are strong, we are athletes, we are smart, we are wolves. We were built to overcome these challenges.



One should never mistake my silence for ignorance, my calmness for acceptance or my kindness for weakness. I am strong. I am loyal. I am brave. I am intelligent. I am instinctual and I will be the first to fight for my pack. I am a predator for you should fear me. My bark is as fierce as my bite. I am the sheWOLF.


I am soft, cuddly and cute, for now. I warn you not to mistake me for one of the sheep. I may be small, but I am mighty. I am bred of strength and determination. For I am the WOLFee and I will not be afraid, but you should be. 


I stand alone, but cast a large shadow. The strength I carry is the very core of who I am. I have learned never to rely on anyone. Determination pulses through my veins and I feel it with every beat of my heart. I am a force to be reckoned with. An individual who carves their own path and God help whoever or whatever gets in my way. I am theloneWOLF.


I am a member of your pack. I will always follow your lead. I am your companion, confidante and protector. I will walk every step that you walk right by your side. My loyalty and love for you is unequivocal and so is your love for me. I am your WOLFpup.

alpha wolf

I am the Alpha, the leader of the pack. The fight is everything I am, every fiber of my being. Every day is a fight to exist. My pack’s survival is my sole responsibility. I will lay down my life to protect the lives of those who live to follow and protect me. My loyalty and devotion is to those who I have sworn to protect. I am the alphaWOLF.

Michael started WOLFpak with a clear vision: to bring more functionality tothe everyday athletic backpack, and to create a brand of built off individualswho have had challenges they had to overcome, like himself. That the brandwould be inspiring for these individuals to be part of.

To learn more about WOLFpak and Michael check out the article in the Muscle & Fitness.