Thrill One Sports & Entertainment, the parent company of Nitro Circus and Street League Skateboarding (SLS), is proud to announce a new multi-year partnership with WOLFpak, the premier athletic bag and backpack brand. As part of this exciting two-year deal, WOLFpak becomes the Official Bag & Backpack Partner for Nitro Circus and SLS from 2025 through 2026, bringing their innovative and functional designs to the forefront of action sports.
WOLFpak’s mission is clear: to create backpacks that deliver superior functionality for athletes and individuals alike, while building a brand centered around those who have faced and overcome personal challenges. This partnership with Thrill One highlights their dedication to pushing boundaries and inspiring communities across the globe.
Co-branded product lines will be a cornerstone of the collaboration, with WOLFpak set to launch exclusive Nitro Circus and SLS-themed backpacks. These designs will embody the spirit of each brand and offer fans and athletes high-quality gear to accompany them on their own adventures.
“We are thrilled to partner with WOLFpak as we continue to innovate and expand both Nitro Circus and SLS. Their vision of creating durable, functional products that resonate with the athlete community aligns perfectly with our own commitment to empowering individuals through action sports,” said Brett Clarke, Chief Revenue Officer of Thrill One Sports & Entertainment.
"WOLFpak is thrilled to be the official bag and backpack partner for Nitro Circus and Street League Skateboarding,” said Michael Henderson, CEO of WOLFpak. “This partnership reflects our dedication to action sports and our unwavering support for athletes chasing greatness and making their mark. Teaming up with Thrill One, we’re excited to enhance the experience for both fans and athletes, delivering the best gear for adventure and peak performance."
Throughout the next two years, WOLFpak will have a large on-site presence at every Nitro Circus and SLS event, offering fans the chance to engage directly with the brand. Expect prominent branding, social media integrations, and broadcast features as WOLFpak becomes a key part of both series. This partnership further strengthens the shared dedication to creating experiences that inspire the next generation of athletes and fans.
For more information, please follow us on Instagram via @wolfpak.official, @nitrocircus and @sls.
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